Elon Musk's Tesla Roadster is an electric sports car that served as the dummy payload for the February 2018 Falcon Heavy test flight and became an artificial satellite of the Sun. "Starman", a mannequin dressed in a spacesuit, occupies the driver's seat. The car and rocket are products of Tesla and SpaceX, respectively, both companies headed by Elon Musk. The 2008-model Roadster is personally owned by and previously used by Musk for commuting to work. It is the first production car launched into space and first to orbit the sun.
The car, mounted on the rocket's second stage, acquired enough velocity to escape Earth's gravity and enter an elliptical heliocentric orbit crossing the orbit of Mars. The orbit reaches a maximum distance from the Sun at aphelion of 1.66 astronomical units (au). During the early portion of the voyage outside the Earth's atmosphere, live video was transmitted back to the mission control center and live-streamed for slightly over four hours.
Advertising analysts noted Musk's sense of brand management and use of new media for his decision to launch a Tesla into space. While some commenters voiced concern that the car contributed to space debris, others saw it as a work of art. Musk explained he wanted to inspire the public about the "possibility of something new happening in space" as part of his larger vision for spreading humanity to other planets.
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